Sony finally revealed its newly designed PS logo for the PlayStation 5 at CES 2020 on Monday (above). However, it is apparent the company did not spend a lot of time, money, or effort on the concept as it is pretty much unchanged from the PS4 other than the number.
As such, everyone has been poking fun at Sony’s lack of creativity. Twitter has been bombarded with PS5 memes and people showing the skills it took to “invent” the branding.
It’s somewhat ironic because, during Sony’s 30-minute CES keynote, CEO Kenichiro Yoshida touted the company’s creativity as being “unstoppable.” To be fair, Sony has not changed the PlayStation logo much since it redesigned it for the PlayStation 3. As the saying goes, “If it ain’t broke, don’t fix it.”
It was rather unexpected that Sony Interactive Entertainment’s President Jim Ryan even showed up to the event. While Sony has many non-gaming products to showcase at CES, just over a year ago, PlayStation announced that it would not be attending trade shows for the foreseeable future. Instead, it has been feeding fans news through sporadic live streams.
However, other than the PS5 logo and a couple of montages of previously released and announced PS4 games, Ryan did not share anything new. His 10-minute presentation (below) could have been skipped, and nobody would have batted an eye.
That said, the exec did promise that they would be revealing more details on the PlayStation 5 as it approaches its launch this holiday season. Until then, we should thank Sony for showing off the “new” logo. It is proving to be barrels of laughs for the whole community.